Guide

Practical articles for wholesalers and distributors: ERP integration via API, cross-border B2B in the EU and order automation.

See the platform in action

A 48-second walkthrough of the real Selldi B2B panels, from customer login to ERP sync. The narration is in Polish; the platform interface itself is available in English and other languages.

A wholesale office desk with a phone and order printouts

7 Signs Your Wholesale Has Outgrown Phone-and-Email Orders

Reps retyping emails, stale spreadsheet price lists, orders that stop when the office closes — seven signs your distribution business needs a B2B portal.

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Warehouse aisle of a wholesale distributor with racking

Where Wholesale Distributors Quietly Lose Margin

Most margin leaks in distribution are process, not pricing: order-entry errors, off-the-books discounts, unenforced credit, stock drift. Where the money goes and how to plug it.

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A B2B buyer placing an order on a phone in a warehouse

What B2B Buyers Expect From Their Suppliers in 2026

B2B buyers now expect self-service, live stock, their own prices and 24/7 ordering, just like they shop at home. Here is what that means for wholesalers.

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Evaluating B2B platform options on a laptop with notes

How to Choose a B2B E-commerce Platform: a Checklist

A wholesaler's practical framework for choosing a B2B e-commerce platform: must-haves, questions for every vendor, red flags and a simple scoring approach.

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Calculator and cost breakdown for a B2B platform decision

The Real Cost of a B2B Platform: a TCO Framework

A total cost of ownership framework for wholesalers evaluating B2B platforms: licence, implementation, integration upkeep, hidden add-ons and internal time.

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Developer and wholesaler weighing build versus buy options

Build or Buy Your B2B Platform? An Honest Answer

Should a wholesaler build a custom B2B platform or buy one? An honest look at what building really includes, the maintenance tail, and when each choice wins.

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A sales rep preparing a wholesale quotation on screen

RFQ and Quoting Online: From "What Would This Cost Me?" to a Reorderable Document

How online RFQ and quoting should work in wholesale: request to quote to a live offer to an order, all in one place, with market boundaries and no stale prices.

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A field sales rep and a buyer reviewing an order together

Field Sales Reps and B2B E-commerce: Allies, Not Rivals

A B2B portal does not make sales reps redundant. It absorbs retyping and reorders so reps move to advisory selling, prospecting and rescuing at-risk accounts.

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Parcels and channels of a wholesaler selling on marketplaces

Marketplaces and Wholesale: Extra Channels, One System

How wholesalers run Allegro, Amazon and B2B from one catalogue with Selldi CENTER — per-channel publishing, pricing rules and stock buffers, without a second system.

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Implementation team preparing data and ERP connection

What a Two-Week B2B Platform Rollout Really Looks Like

A day-by-day look at a typical two-week Selldi B2B implementation: data import, ERP via API, customer groups and credit terms, branding, pilot buyers and go-live.

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A wholesaler testing a B2B platform demo with real products

How to Get Real Value From a B2B Platform Demo

A buyer's guide to preparing for a B2B platform demo: what to bring, the ten things to test live, and the questions that expose weak platforms.

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Comparing subscription and licence models on a laptop

Subscription or Licence for Your B2B Platform?

A practical framework for choosing between a subscription and a one-time licence for your B2B platform, and why data portability often matters more.

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Comparing B2B e-commerce platforms on analytics dashboards

Best B2B E-commerce Platforms for Wholesalers (2026)

An honest 2026 overview of B2B e-commerce platforms for wholesalers and distributors, from OroCommerce and Sana to Shopify, Adobe Commerce and Selldi.

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Emailed wholesale orders being processed into an ERP on a laptop

AI Order Entry: From Emailed Orders to ERP Documents

How Selldi's AI Email Reader turns free-text order emails, PDFs and Excel attachments into structured ERP orders, with a human-review step and priced-out lines.

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Price lists and calculations for wholesale customer groups

Customer-Specific Pricing in B2B E-commerce: Groups, Tiers, Contracts

How wholesale pricing really works online: market price lists, individual contract prices, tier breaks and offers, all resolved server-side at order time.

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Container port symbolising cross-border wholesale trade in the EU

Selling Wholesale Across EU Borders: One Platform, Many Markets

How to run cross-border B2B wholesale without a second shop: markets as data, per-market currency and language, shared catalogue, prices that never drift.

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Wholesale buyer placing a fast repeat order on a laptop

Fast Ordering for Wholesale Buyers: CSV, EAN and Reorders

How Selldi lets wholesale buyers order fast: paste or upload a code list, add by SKU or EAN, scan barcodes from the phone browser and reorder in one click.

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Invoices and payment terms review at a wholesaler back office

Trade Credit and Payment Terms in B2B E-commerce

How Selldi handles trade credit online: payment terms per account, enforced credit limits on every ordering path, live exposure and per-account payment rules.

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A trade customer using a B2B portal on a laptop in a warehouse

What a B2B Customer Portal Must Have (Buyer Expectations)

The features a real B2B customer portal needs: own prices, credit terms, order history, reorder, saved carts, dedicated offers and RMA tied to order lines.

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One catalogue serving both trade and retail buyers

B2B and B2C on One Platform: One Catalogue, Two Buyers

How wholesalers run a trade portal and a retail store on one shared warehouse and product base, with channel publication, price discipline and no stock drift.

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Team migrating wholesale data to a new B2B platform on two screens

Migrating a Wholesale Business to a New B2B Platform Without Losing Customers

How wholesalers move to a modern B2B platform without breaking their best accounts: what must survive the switch, parallel-run, and honest advice on timing.

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Comparing B2B commerce platforms on a laptop with charts

Selldi vs BigCommerce B2B Edition for Wholesalers

An honest comparison of Selldi and BigCommerce B2B Edition for wholesalers: out-of-the-box B2B depth, ERP and CRM approach, European fit, and when each one wins.

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A building-materials merchant's trade counter with a laptop showing a B2B order screen

The B2B Platform Built for Building Materials Wholesalers

How building materials wholesalers sell online: mixed units, contractor pricing, credit terms, pallet delivery, RFQ quotes and cross-border EU sales. Demo it.

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An automotive parts distribution warehouse with shelving and a B2B order screen on a laptop

The B2B Platform Built for the Way Auto Parts Actually Sell

How a B2B and B2C platform handles OE numbers, cross-references, vehicle fitment, huge SKU counts and warehouse scanning for automotive parts wholesalers and distributors.

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An electrical wholesale warehouse with cable drums and a laptop showing a B2B order

The B2B Platform Built for How Electrical Wholesalers Actually Sell

Cable by the metre or the drum, datasheets, per-installer pricing, project RFQs, fast reorders and credit terms. See how Selldi runs a modern electrical wholesale business online, plus B2C and cross-border EU.

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HVAC and heating equipment in a distribution warehouse with a B2B order screen

The B2B and B2C platform for HVAC, heating and cooling wholesalers

How HVAC and heating wholesalers sell heat pumps, boilers and AC units online: per-installer pricing, ErP-ready technical data, system quotes, fast reordering, cross-border EU and B2C. What Selldi does and when it is not the right fit.

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A tools wholesale warehouse with a laptop showing a B2B reorder list

The B2B Platform Built for Tools and Power-Tool Wholesalers

A B2B and B2C platform for tools and power-tool distributors: manufacturer-code search, variants and consumables, warranties, barcode scanning, per-trade pricing, RFQ, marketplaces and AI order capture into any ERP.

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A packaging distribution warehouse with cartons on pallets and a B2B order screen

The B2B Platform Built for How Packaging Actually Sells

Packaging wholesalers live by units, multiples and reorders. See how a B2B and B2C platform handles cartons, pallets, MOQs, per-customer pricing and cross-border EU supply, and when it is not the right fit.

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A food and beverage wholesale warehouse with a laptop showing a B2B standing order

A B2B & B2C Platform Built for Food and Beverage Wholesalers

How a food and drink distributor runs standing orders, batch and expiry tracking, per-customer pricing, credit terms and cross-border sales on one platform, with an honest look at where software stops.

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A medical supply distribution office with a laptop showing a B2B ordering portal

A B2B Platform Built for Medical Supply Wholesalers and Distributors

How medical supply wholesalers run per-facility pricing, recurring consumable orders, reference numbers, UDI and certificates on one platform, with the ordering layer separate from MDR compliance.

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An enterprise B2B e-commerce dashboard on a laptop in a distribution office

Selldi vs OroCommerce for B2B Wholesale: An Honest Comparison

Selldi vs OroCommerce for B2B wholesale: OroCommerce is deep open-source enterprise B2B; Selldi is a ready all-in-one for SME wholesalers. When each fits.

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A B2B wholesale ordering portal on a laptop in a distribution warehouse office

Selldi vs Sana Commerce: Which B2B Platform Fits Your Wholesale Business?

An honest comparison of Selldi and Sana Commerce for B2B wholesale: deep ERP-embedded commerce versus a broader all-in-one sales system. See which one fits.

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SAP Business One ERP and a wholesale sales platform compared on a laptop in a distribution office

Selldi vs SAP Business One for Wholesalers

SAP Business One is an ERP for small and midsize firms; Selldi is the wholesale selling layer that plugs into it. When each fits, and why they pair up well.

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A wholesale buyer portal open on a laptop in a distribution warehouse office

What Is a B2B E-Commerce Platform for Wholesale? A Plain Guide

A B2B e-commerce platform is a private ordering portal for wholesale buyers, with individual net prices, credit terms and ERP integration. Here's how it works.

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ERP, CRM and B2B platform layers on a laptop in a wholesale distribution office

B2B Platform vs CRM vs ERP: What's the Difference?

ERP, CRM and B2B platform are three layers that complement each other, not rivals. A wholesaler's plain-English guide to which one you actually need.

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A wholesale operations dashboard on a laptop, comparing an ERP-plus-CRM suite with a specialised sales system

Selldi vs Microsoft Dynamics 365 for Wholesalers: Which Fits?

Dynamics 365 is Microsoft's ERP+CRM suite; Selldi is a specialised wholesale sales system that plugs into your ERP. Honest 2026 comparison for distributors.

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Wholesale warehouse with pallet racking and a laptop showing a B2B order screen

Salesforce Alternative for Wholesalers: When Enterprise CRM Is Overkill

Salesforce vs a wholesale platform: how Sales Cloud editions are priced, why enterprise CRM is often overkill for distributors, and when it genuinely fits your team.

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Wholesale distribution team reviewing B2B sales software options in a warehouse office

Selldi vs Salesforce: All-in-One B2B vs Enterprise CRM

Selldi vs Salesforce for wholesalers: a ready all-in-one B2B/B2C platform versus a powerful enterprise CRM. An honest look at cost, setup time and real fit.

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A wholesale distribution warehouse with pallet racking and a laptop showing a B2B order screen

Selldi vs Shopify B2B for Wholesale Distribution

Selldi vs Shopify B2B: an honest comparison for wholesalers — one all-in-one B2B, CRM, AI order intake and ERP versus storefront polish and apps.

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Warehouse worker checking wholesale stock on a tablet in a distribution centre

Selldi vs Odoo: All-in-One for Wholesalers Compared

Selldi vs Odoo for wholesalers: Odoo is a broad open-source ERP with eCommerce as one module; Selldi is a purpose-built all-in-one B2B sales platform.

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Wholesale operations manager reviewing orders and stock on a single screen instead of switching between separate tools

All-in-One B2B Platform vs Separate Tools

Why an all-in-one B2B sales platform usually beats a webshop, CRM, spreadsheets and connectors stitched together, plus the cases where separate tools still win.

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A field sales representative reviewing a customer's order history on a tablet inside a wholesale distribution warehouse

CRM for Field Sales Reps in Wholesale: What It Really Needs

A CRM for wholesale field sales reps needs live customer prices, order history and portal onboarding, not just a pipeline. Here is what actually matters.

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Order desk worker handling wholesale orders at a computer in a distribution warehouse

The B2B Customer Portal: Moving Orders Off the Phone and Onto Self-Service

A B2B customer portal lets trade buyers see their own price, live stock, order history and invoices, and reorder without phoning. What works, and when it doesn't.

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A wholesaler reviewing customer accounts and invoices on a laptop computer

Credit Limits, Payment Terms and Invoices: What Really Makes a B2B Checkout Different From Retail

How a B2B checkout handles trade credit, per-customer credit limits, net payment terms and open invoices, and why those numbers belong in your ERP, not the shop.

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Reviewing B2B customer pricing and discounts on a laptop computer

Per-Customer Pricing and Volume Discounts in B2B: Off the Spreadsheet, Onto Rules

Per-customer pricing and volume discounts in B2B: move off spreadsheets and phone deals with customer groups, tiered breaks, and gated multi-currency pricing.

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Warehouse manager working on a laptop in a distribution centre

How a B2B Platform Connects to Any ERP via API (Without Replacing It)

How a B2B platform connects to any ERP via API: what data flows, in which direction, how often, and the exact questions to ask your vendor before you commit.

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Container ship loaded with cargo crossing the sea for export

Selling Wholesale Across EU Borders: Currencies, Languages, Price Lists and VAT

How to sell wholesale across EU borders with a B2B platform: multiple currencies, languages, per-market price lists, intra-EU VAT and reverse charge, plus the practical pitfalls.

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Distribution warehouse with shelving and parcels for B2B and B2C orders

Running B2B Wholesale and B2C Retail From One Platform: When It Works, When It Doesn't

Run wholesale and retail on one backend with two storefronts, shared stock, and separate pricing and tax. Where it pays off for distributors, and where it doesn't.

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Office desk with a laptop and a phone where orders arrive by email and phone

Automating Order Entry With AI: When Your Customers Still Order by Email, PDF and Excel

How a B2B platform reads orders from emails, PDFs and Excel and feeds them into your ERP: what AI catches, what it cannot, and where a human stays in the loop.

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Hand scanning product barcodes on a shelf with a smartphone

Mobile EAN/GTIN Scanning on a Smartphone: Picking Orders Against Live ERP Stock

Mobile EAN/GTIN barcode scanning on an ordinary smartphone, no app to install: check stock, pick and build B2B orders on the warehouse floor against live ERP data.

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Two people comparing options on a laptop and tablet at a meeting

How to Choose a B2B Platform for Wholesale and Export: The Questions That Actually Matter

A practical guide for distributors choosing a B2B platform: ERP integration depth, multi-currency and multi-language export, build vs buy, red flags, and when it isn't worth it.

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